connect@samsafrica.com
VISSION, MISSION & OUR CORE VALUES

OUR VISION

Our vision is to be a leading music services agency across the African continent that sets the standard for music promotion in Africa.

OUR MISSION

Our mission is to play a role in pushing African music content to relevant music platforms across the continent and advocate a change in the status quo for the increase of African music on such said platforms.

OUR CORE VALUES

  • Ethical business practices
  • Integrity
  • Honesty
  • Exceptional service
  • Team work

SHEILA AFARI

Sheila Afari is a dynamic 31 year old entrepreneur with a passion for Africa and showcasing its brands and talent.

Over the past 10 years, Sheila Afari has been working in the events, fashion, lifestyle, technology and entertainment space; having created a niche market for herself with her self-named company, the Sheila Afari Group, servicing clients in territories such as the UK, New York, Los Angeles, Nigeria, Ghana, Kenya, Botswana, Mozambique, Cameroon, Zimbabwe and South Africa.

A 2017 nominee for Africa’s Most Influential Women in Business and Government Awards, Sheila Afari has built a name for herself for the communications work she has done building the brands of some of Africa’s biggest personalities with her PR company, Sheila Afari Public Relations.

Sheila Afari is well on her way to establishing one of the leading PR & Music Services agencies in Africa. She would like her companies to play a part in the shifting of mind-sets that African brands are inferior to international ones, and help grow African brands to become household names across the continent and globe.