- Ethical business practices
- Exceptional service
- Team work
Sheila Afari Music Services is a subsidiary of the Sheila Afari Group. The company was established in 2012 after Sheila Afari recognised a need for such services for 3 reasons:
There was a step missing for up and coming artists wanting PR, their products were not available anywhere.
Accessibility between an artist and radio stations/TV channels were virtually non-existent for independent artists/labels.
Our vision is to be a leading music services agency across the African continent that sets the standard for music promotion in Africa.
Our mission is to play a role in pushing African music content to relevant music platforms across the continent and advocate a change in the status quo for the increase of African music on such said platforms.